the logo stories

1. The logo used for ‘theatres and cinemas’ material was first devised in the early 1950’s and placed on letterheads and printed labels for acetate audio recordings that were cut by the author to accompany films that he had made from 1947 onwards.

Its symbols represented the cinema screen and twin turntables, film running from reel to reel and the very new medium of magnetic tape that wound from reel to reel on the recorder.

2. The logo used for ‘human factors in design’ was devised in 1972 when three psychologists and the author formed the Architectural Psychology Research Unit. It was used on the cover of research publications. It is a graphic representation of the interaction between the built environment and the human being.