the logo stories
1. The logo used for ‘theatres and cinemas’ material
was first devised in the early 1950’s and placed on
letterheads and printed labels for acetate audio recordings
that were cut by the author to accompany films that he had
made from 1947 onwards.
Its symbols represented the cinema screen and twin turntables,
film running from reel to reel and the very new medium of
magnetic tape that wound from reel to reel on the recorder.
2. The logo used for ‘human factors in design’ was
devised in 1972 when three psychologists and the author formed
the Architectural Psychology Research Unit. It was used on
the cover of research publications. It is a graphic representation
of the interaction between the built environment and the
human being. |